06NovPassport Server Categories: News, Tags: business intelligence, data, reporting, VITES™ Platform, Passport is the central repository that VITES uses to store and recall information on the visitor bases. Storing every... [more]
06NovNext Generation Web Platform Categories: News, Tags: a/b testing, kaizen, personalised content, visitor tracking, We are all different. No two groups of people have the same aims, thinking, attention span, decision process, fears... [more]
02Nov334,112 lines of code Categories: News, Tags: agile development, Best practice & learning, development, roadmap, team, VITES™ Platform, Version 2.4 of VITES™ is now available on full release and comprises over 1/3rd of million lines of code... [more]
26OctEffective use of online journey management in a commercial environment Categories: News, Tags: a/b testing, behavioural management, conversion ladder, journey management, kaizen, trial & error economics, VITES™ Platform, Online journey management is the creation of a series of tailored steps that online visitors are able to go... [more]
24OctVirgins, teasers and family Categories: News, Tags: engagement, Landing pages, personalised content, personas, visitor tracking, One of the most frequent areas of attention for Internet marketers is the place that a visitor arrives at... [more]
16OctLanding Pages (Part 2 – Deep-link pages) Categories: News, Tags: conversion rate, Deep linking, Home page, Landing page, The first generation of thinking on this subject was to take visitors not to the home page but to... [more]
24SepWelcome to personalised web journeys Categories: News, Tags: behavioural management, business intelligence, journey management, personalised content, VITES™ Platform, The flat web world of "one-size fits all" is starting to look dated. Every visitor to a site has... [more]
16SepLanding Pages (Part 1) Categories: News, Tags: Adword, google, Landing page, How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in... [more]
14SepEnterprise intelligence – theory of everything Categories: News, Tags: alpha programme, big toe, customer journey, google analytics, management information, VITES™ Platform, There are lots of really good analytics packages available on t’internet – some of them are actually quite good... [more]
26MayTime to leave the right-click world? Categories: News, Tags: apple, ui, I think it probably is. Despite starting my computing life in 1981 on an Apple IIe and having occasional... [more]