08DecTime for Christmas Categories: News, Tags: Christmas 2010, support, Christmas is here again, where’s the year gone? We’re leaving the office at midday on Fri 24th Dec to... [more]
16NovLanding Zone : Dealing with PPC Traffic Categories: News, Tags: Adword, conversion rate, Internet marketing, Landing page, micro-sites, Pay per click, ppc, How Landing Pages have transformed PPC traffic Since the original specification for the world-wide web was drawn up in... [more]
08NovQuickies : Web forms that work Categories: News, Tags: a/b testing, Button, call to action, conversion ladder, conversion rate, KISS, Landing page, trial & error economics, Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”.... [more]
06NovEnd of the “one-size fits all” web Categories: News, Tags: a/b testing, analytics, behavioural management, personalisation, VITES 3.0, VITES™ Platform, Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google,... [more]
02NovDoing mo’ for charity Categories: News, The Connected lads are taking part in Movember. Read all about it and donate to a good cause! [...][more]
28OctAre we bullshitters? Categories: News, Tags: ipod, KISS, web copywriting, I do hope not but sometimes we do slip into bullshit-speak (or wanky-baby talk as I like to call... [more]
28OctNew 2010 Mac Air – a quick review Categories: News, Tags: apple, Flipboard, Huawei, ipad, MacBook Air, Well, I have to say I’m pretty impressed with the new baby. An eleven inch baby Mac Air arrived... [more]
26OctRework? We don’t need Rework Categories: News, I’ve just finished reading Rework as it had been mooted as suggested reading. It sounds trite, but we could... [more]
26OctApple turns the screws on Flash Categories: News, Tags: die flash, pervasive internet, Apple are now shipping the new, netbook-sized, replacement for the Mac Air and ignoring the hyperbole around “version updates”... [more]
20OctThe power of iterative design Categories: News, Tags: a/b testing, design, I recently began my seventh year at Connected. In that time I’ve worked on more projects I can remember,... [more]
11OctPrivacy war steps up a gear Categories: News, Tags: EU, privacy, In recent news from our friends in Brussels it seems that the war on privacy piracy is stepping up... [more]
08OctQuickies : A/B testing in the real world Categories: News, Tags: a/b testing, bryan eisenberg, google, Landing page, Marketing, £200 million button Most web marketers know the story of how Amazon changed their check-out process; the wording on... [more]
05OctVITES 3.0 : Alpha release overview Categories: News, Tags: a/b testing, behavioural targeting, CRM, profiling, VITES 3.0, VITES™ Platform, PRODUCT DISCONTINUED, superceded by VNX VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up... [more]
30SepStop paying for anti-virus software. Categories: News, Tags: Anti-virus freeware microsoft mcafee avg, Amongst the many operating systems I use for work and pleasure, I still have 3 windows boxes that need... [more]
30SepContent reductionism in the web world Categories: News, Tags: a/b testing, conversion rate, design, KISS, meta data, semantic web, Less really is more Attention span online is really short Keep it simple stupid One fact beats a thousand... [more]
29SepGiving 20% Categories: News, Tags: Best practice & learning, collaboration, development, process, The world of the internet moves pretty quickly. New ideas and ways of approaching problems on the web are... [more]
28SepInformation and applications, a brand opportunity Categories: News, Tags: brand, competitive advantage, content, development, engagement, gadgets, information, micro-applications, web development, We are moving ever more to a world dominated by pure information and the traditional role of brands is... [more]
23SepIt’s all coming together… on Twitter Categories: News, Tags: hashtags, iphone, Online Communities, Social Networks, Tweetie, twitter, User interface, Website, For years, Twitter users have been split between those who predominantly tweet directly through the website and those... [more]
23SepIntelligent browsing is here Categories: News, Tags: apple, facebook, Flipboard, Online Communities, semantic web, Social Network, twitter, We are starting to see the beginnings of intelligent browsers that are centred around the needs of people and... [more]
22SepEmail is dead? Categories: News, Tags: email, facebook, google, Google Wave, linkedin, social media, Telecommunication, Radical? Not really, but communication is changing and that does mean the use of email as the defacto communication... [more]