5 simple regular posts to keep your WordPress blog active

Are you struggling to keep your WordPress blog up to date?

Is your “latest news” anything but?

Is the thought of having to generate endless articles putting you off adding a blog to your website in the first place?

If you’ve answered yes to any of these, here are 5 simple articles you can put together quickly and publish on a regular basis to keep your WordPress blog active:

Social media roundup

This can be a weekly or monthly article. All you have to do is select the most interesting tweets, pins & posts from your own social media feeds and collate them into one article. Add some intro copy to each selected Tweet, and then paraphrase it slightly. Include a few images & some links and finally add a call to action at the bottom to follow/like you on your social feeds.

Customer reviews

Another easy weekly or monthly article, this involves selecting 4-6 recent customer reviews from your website, independent review sites or feedback surveys. Add some intro copy to each review, including the reviewer’s name, the date of the review and a snappy title. Finally add a call to action, either to read more reviews or find out more about you by calling/clicking.

Featured product/service

Each week, select a product/service from your website and expand on it. Use the original page on your website as a starting point, but don’t just copy & paste it – re-word it, picking out the key benefits & selling points, include some imagery or a video and add some intro copy, a summary and a call to action to find out more about it.

Upcoming events

Pull together a list each week/month of all the relevant events in your sector. Include dates, times, locations and a brief summary of each event. Look for events that your customers would find interesting and also ones featuring the keywords you want to rank for.

Movers & shakers

Some quick searches on Google should turn up some high profile appointments in your sector. Collate these into one article, including the name of the person, the company and the role they’ve moved to. Include your keywords, and if you have time, you could also include a brief description of the company and some of the person’s previous positions.

General best practice

WordPress blogs provide the perfect platform to publish relevant, keyword-rich content onto your website, and these 5 simple regular articles should help you keep yours looking fresh. Don’t forget the SEO basics of article writing though:

Try to make them 400-600 words in length but be careful not to just copy & paste chunks of content, as this would have a detrimental effect on your SEO – instead curate the content by paraphrasing and adding intro & summary copy. Remember to include the keyword phrases you want to rank for and don’t forget to include references if you’re basing any part of your article on content from other websites.

After you’ve posted the articles on your blog, Tweet & post them on all your social media feeds too. You could even use 3 or 4 of them to create a monthly email newsletter.

Need some help?

If you’re struggling to keep your WordPress blog up to date and would like some more advice, or even someone to generate content for you, Connected can help. Give us a call and we’d be happy to chat through what we can do for you.