Marketing in a post-truth world needs to adapt

The future of marketing. For the second time this year, a popular vote has been won by the side that told the most lies (allegedly). What can marketers learn from politicians shift away from actual facts and moving towards keying into the emotional, subjective and private motivations of individuals. Both the Leave EU campaign and […]

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WordPress Support Report : October 2016

(Very Nearly) Peerless WordPress Support. 235 WordPress Tickets Solved, 22hr Response, and ONE dropped ball. Well, it had to happen – our first negative service response in over a year. Just one negative comment out of two hundred and thirty-five tickets. I can’t say we’re not disappointed, we pride ourselves not on being perfect, but […]

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How Google is aggressively monetizing the mobile search space

The future of search? From “Don’t Be Evil” to “Monetize Everything” in less than a decade. Mobile search is different to desktop search in many ways, but the most significant is that it “came along later”. At the very end of the 20th century, Google created a search engine powerhouse by making search better than […]

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Working long hours is not good for you, your company or your customers

Being happy. So many folk in the digital world seem to regard 60 hour weeks and limited sleep as something to be proud of. We disagree, strongly. If you’re working more than 40 hours a week then there is something fundamentally wrong with your work schedule. We’ve learned a lot by tracking time vs efficiency […]

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WordPress Support Report : August 2016

Peerless WordPress Support. 211 WordPress Support Tickets, 7h15m Response, 100% Client Satisfaction. The summer lull continues, with the quietest month for WordPress support since, erm … last year. We got to nearly 95% of all tickets inside 24 hours with half picked up in less than an hour. With nearly 4,000 WordPress support issues cleared […]

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WordPress Support Report : July 2016

Peerless WordPress Support. 328 WordPress Support Tickets, 12 hrs Response, 100% Client Satisfaction. Summer’s here: Fewer tickets, slower initial interaction but still top of the world for client satisfaction We got to 90% of all tickets inside 24 hours with over half picked up inside the magic first-hour. The overall ticket volume has dropped 20% […]

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Client & Agency Harmony: Three things to test

Agency Management 101. The greatest achievement any business can shoot for is longevity – and to achieve that you need to work with excellent, sustainable and profitable clients. Despite what you might think, there are no “bad clients”, just poor relations. One man’s nightmare client is another’s dreamboat. The agency world is full of horror […]

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The Salmon of Doubt: And how to avoid being a luddite

Staying in front. As we begin our third Internet decade, is it seemingly getting harder to keep pace? Often referred to as “disruption”, the sheer pace of change in everything from software to transportation is starting to stress folks out over the age of 35. It’s easy to see why it’s confusing when the world’s […]

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WordPress Support: The first 6 months of 2016

Peerless WordPress Support. For the last five years we’ve openly published our support performance and client satisfaction. It’s how *we* measure how good our WordPress support service is. We support a mixture of mid-sized clients and they all get broadly the same level of service – and they’re all supported through our Zendesk-based helpdesk. We […]

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