Why use WordPress to underpin your digital services?

Despite its humble beginnings as a blogging platform, WordPress is now seen as a credible digital platform to rival the likes of Ruby on Rails and Python. How is it, then, that a open-source freebie content management system has scaled the heady heights to the top of the digital framework world? Secure; despite some high-profile […]

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Culture and values: More important than skills and experience

by Martin Dower We’ve been pretty fortunate over the years to have a core of great people and clients who are bought into the Connected vision (that’s not to say we’ve not made some terrible mistakes in the past) and we attribute that more on culture/values than on the traditional CV-based world of experience and skills. Shared […]

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The simple way to build and deliver a digital strategy

Most people either elect to outsource their digital services to a third-party, or keep them entirely in-house. Both approaches have their pros and cons: The challenge is to create a hybrid solution that meets the needs of your organisation, fits well with the digital agency and continue to motivate both to strive for improvement. Motivation […]

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Social client services, going real-time

Dealing with client problems to their 100% satisfaction is the nirvana of all client services departments. It’s a constant challenge to balance the expectation of the inward flow of issues and the actual work of fixing things that are broken. We’re all told “it’s about communication” and that’s where a social-based focus has helped us […]

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Responsive design is not just about tablets and phones

The world of mobile isn’t stopping at 5″ phones and 10″ tablets. Coming down the track (and sooner than you think) are a whole tranche of next generation devices and technology. These will forever change the view of the traditional browser. Smart watches: Devices that relay your information and content onto a screen 20 characters […]

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Tablets for older folks, SmartPhones for kids

According to a survey by Pew Internet, young middle-aged folks are reaching for tablets whilst the 20+ prefer the SmartPhone experience. The research comes from the US but it’s always good to take a reading from what’s occurring across the pond. The key findings were: Tablet ownership is concentrated around well-off, well educated, 35-44 years old Half […]

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Driving digital strategy through stories

One challenge faced when creating creating digital services is the comprehension divide, spread over many different departments. As the digital world is still in it’s infancy and growing so fast, what was a good level of knowledge five years ago falls into the category “dangerous” now. This absence of digital leadership can incapacitate even the […]

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