The perennial question. What do you invest in? It’s worth getting to grips with your customers and ask two questions: What percentage of your customers own a smart phone? Of those, what percentage would download your app? How many own smartphones? The first number is likely to be between half and 70%, depending on who […]
Email is still one of the big hitters in outbound marketing but with so much spam around and so many different email clients it can be challenges getting it right. We’re huge fans of MailChimp, and have used it for years as it provides a stable, well-adopted platform for B2B and B2C email management. Competitively, […]
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Having a strong quality SEO plan can make the difference between your website appearing on the first page of a search engine, or behind all your competitors. But knowing how to achieve this can become complex and difficult to understand. Here we talk you through a few of the ‘do’s and don’ts’ for improving your […]
The iPhone holds the high-ground in data and application usage and iPhone users share a lot in common: appetite for bandwidth, need for responsive websites, charging points, electronic calendars and PayPal payments. Bearing in mind that millions of hours are spent every year trying to understand customer behaviour, motivations and needs, it strikes me that […]
Read More… from Understanding your customers: The iPhone user
Already re-tweeted, but this article from Virgin is really good and worth commenting on. Three quarters of workers are not permitted to work remotely as often as they wish. It’s been shown that remote and/or location independent working is more efficient, more satisfying and sustainable with a happier workforce. So why are companies insisting on […]
Read More… from Is the rise of flexible working a myth? [infographic]
Coding, or the ability to write basic web code, is becoming a must-have skill in todays social, employment and cultural environment. Coding has never been so easy, with fantastic resources such as Code Academy teaching the basics of coding in 1hr daily chunks spread out over a month or so. This can be simple stuff […]
You’ve paid for a search campaign, but how can you improve it? How can you get your post to appear higher or maintain optimal exposure? […]
Culture and values are now more important than skills and experience, but how do you communicate those to potential employees and how should they communicate back? The CV is well and truly dead, and LinkedIn nothing more than a snake-pit of head-hunters and fantastically tall-story. How’s it’s going to work if you can’t hire based […]
The whole world is going responsive, it’s the only way says Google and even the web-spam guru, Matt Cutts has been banging on about getting responsive for the last 6 months. Except, not everyone is there yet. Here is a short list of sites that, surprisingly, are not actually responsive. We’ll call this the Wall […]
User experience is often defined as “How the person feels” when they interact with a system. This is not the same as the UI, despite frequently being used in an interchangeable fashion. The modern generation are far less tolerant of complex systems – witness the Windows vs Mac argument – and we’re seeing a shift […]
The role of content management has left the geek blogging world and entered the mainstream but I can’t help feeling that many companies struggle to get the copywriting sorted. I suspect this comes from an old-fashioned brochure-style of writing where the features and style of the company are over-presented. This often falls out into email […]
Google is the benchmark for spam management in both the web and email world. Whilst there are other services out there that compete you’re pretty brave if you ignore how Google deal with email. By far, the most common trap is the dreaded “It contains content that’s typically used in spam messages.” It’s also the […]
Read More… from Getting email right, avoiding the spam traps
Hey, January is over and still no snow in the UK – that’s gotta be good thing – except the poor old South-West got drowned in water (see pic). Despite hitting the headlines for weeks, it didn’t seem to slow work down as the blue touch paper was lit and off we went. Like the […]
According to some industry watchers, 2014 will see the end of traditional corporate web-sites. Although, and rather famously, “reports of it’s death are greatly exaggerated” its certainly going to change a great deal this year. The role of brand in this space is evolving as traditional corporate website visits are declining and becoming more expensive […]
Read More… from The end of corporate web-sites … as we know it
Conversion rate optimisation is one of a selection of buzz-words being used by digital agencies to part clients with money in 2014. In the drive to get more bang for buck, companies are trying the squeeze the most from every visit and visitor. It’s vital we don’t leak valuable PPC and banner budget, and over […]
January was quiet, slick and efficient in the world of WordPress support. We cleared 160 tickets, 88% of them in less than 24hrs. Support carried out 389 actions on the tickets and we (again) achieved a 100% satisfaction rating. Our average response rate is less than good at 24hrs, but this was almost entirely caused […]
We’ve all seen them – those annoying and endlessly repetitive banner adverts that seem to follow us around the web. Also known as re-marketing, its other arm of invasive online advertising and designed by agencies to keep company’s brands in front of you, the site visitor, as you browse your way around the web. It […]
Read More… from WTF are those banner ads that follow me around, everywhere
Despite being a WordPress DEVELOPMENT agency, our most frequently asked question is “what should we use to manage digital projects and development agencies”. You’d expect we get questions on WordPress development or HTML5 or web design – But no. Our top two subjects are “what tools do we use to manage our digital agency?” and […]
Read More… from What is the best project management app for a digital agency?
The rise of HTML5 over the last few years has really shaken up the traditional (and fragmented) world of client-side languages. We’re seeing the decline of traditional code-based languages in favour of a simpler and faster framework. We’re seeing the end of IT departments and software teams and the rise of fast-deployment development platforms such […]
Read More… from Will HTML5 replace all client-side languages?
Since the birth of pay-per-click (PPC) advertising, it’s been the norm for agencies to charge a percentage of the PPC spend. The rationale is really only historical and actually makes no sense, except to budgetary models when it offers the benefit to clients of estimating campaign costs. This, however, is a poor reason to use […]
