With such recent events such as the Cambridge Analytica scandal and the Canva hack, data privacy has become an increasingly hot topic. Many people are now saying it’s a fundamental human right. But why exactly does privacy over our data matter so much? Today, we engage in so much activity online that it can feel […]
Social media is changing. Discussions are being had around whether posts should be pre-reviewed by experts before they’re published. Bills are being passed to ban companies from building “addictive” features into their apps. More and more users are getting fed up of Fake News and the negative impacts on mental health are becoming too great […]
When doing anything online, it’s all too easy to get dragged in by the loud voices that claim they know exactly how things are and should be done. This is especially true when it comes to figuring out whether or not to focus all your efforts on organically improving your visibility in the search landscape […]
Read More… from Should You invest in Pay-Per-Click advertising (PPC)?
Some people are just born with a prolific work ethic and a deep capacity to get things done. But most measly souls are doomed to be distracted and led down rabbit holes and into pointless pursuits at the slightest whim. That’s how it can seem if you’ve ever tried to take on the arduous and […]
Boredom is one of the most underrated experiences in the modern world. More than that, we do everything we can to eliminate it, as if it was some condition or evil force we’d all be better off without. The 21st century solutions to boredom are as diverse as they are many. Reading articles, talking, browsing […]
The news is broken. More people are feeling alienated from the journalism they see. Less people are finding coverage particularly trustworthy or even relevant. And few if any are feeling like the news leaves them in a better place. It’s something many of us are experiencing on a daily basis. You spend a few minutes […]
In 2019, the idea that there are only two genders is archaic and obsolete. Gender is a spectrum of “zies”, “eys”, “theys” and “pers”, and the sex you were assigned at birth has less to do with which one you identify with than how you feel in any given moment. Okay, so the above may […]
Read More… from Does male or female marketing matter in a gender fluid age?
The concept of wú wéi, often translated as “non-doing”, is one of the more recent and trickier to grasp ideas that’s been brought over from the East. As you might think, this isn’t especially due to the tendencies of the modern mind to keep busy, get distracted, and look at everything as if it were a problem […]
The layout of your website is responsive. There are no intrusive pop-ups on tablet or mobile. You’ve compressed your images, disabled Flash, even the size of your text scales according to the device. By all general standards, you have a mobile-friendly website. Most businesses would think this is enough to serve their mobile audience. And […]
Managing information used to be a problem reserved for newspapers and librarians. But with the dawn of the information age, and things like automated data collection and low-cost mobile technology, it’s now a problem everyone has to deal with. What makes it worse is that by information, we’re not just talking about the never-ending stream […]
More and more people are basing themselves in co-working spaces and sending emails whilst mooching at Starbucks. So many, in fact, that some studies predict fifty percent of workers in the UK will be working freelance by next year. Whatever you call it — freelancing, being self-employed, independent contracting, gig working — gaining a bit […]
Fewer and fewer people are identifying as following a religion than ever before. It would be easy to think that we’re all losing our faith. That God is truly dead. But whereas it may be true that traditional religion is slowly dying, we haven’t all suddenly been stripped of our need to believe and worship […]
Read More… from Work is A Religion and The Office is Your Church
Gen Z is a hard bunch to pin down. They don’t even have one defined name — iGen, Gen Tech, Digital Natives, Gen Z, Plurals? If they were to accept any label, it would probably be plurals — precisely because it harks to their undefinable openness and whole-hearted rejection of labels. Coined by the Generational […]
Read More… from How to reach a generation that never sits still
When was the last time you did nothing? I mean literally, nothing. Not lying on the couch scrolling through your phone, not putting off work by blankly staring out the window, not even meditating. Nothing. In a column in The Illustrated London News, G. K. Chesterton suggested that the ability to do nothing at all […]
This year we’re celebrating thirty years since Tim Burners-Lee first outlined his vision of a “linked information management system”. In his “vague but exciting” proposal, he laid out how “distributed hypertext” could be used to make vast quantities of information stored all over the place easier to find and access from anywhere. In 2019, this […]
Introduced in the late 1920s, the first TV set was a heavy square box with a screen not much bigger than an iPad. At last year’s CES, Samsung announced a 4K 146-inch micro-LED TV called The Wall that was nearly as big as, well, a wall. If TVs continue to get bigger, soon they won’t […]
Read More… from Why You Need to Pay Attention to Vertical Video
There’s tactics and trends that come and go and are good for some businesses but not others. Things like live broadcasting, chatbots, and micro-moments. Then there’s things like SEO, AI and social media, things that are essential for pretty much every business. Omni-channel marketing is on this second list. It might sound like a buzzword […]
Read More… from Omni-Channel Isn’t A Marketing Tactic, It’s A Marketing Must
There has been a lot of talk about how AR is going to change the world, but how often have you used or even seen it? Is everything we’re hearing all just hype, or is it that we’re just waiting for the pivotal day when it explodes and suddenly everyone is smiling and talking to […]
Read More… from The Reality of AR: All Hype or Next Big Platform?
The web is an extremely complex place, and your job, as a business owner, designer, and/or digital marketer, is to make your part of it as simple to use and navigate as humanly possible. Today, this simplicity can be the difference between gaining a huge following and falling completely off the map. And in quest for […]
For a long time in TV, there has been something called the ‘Friday night death slot’. It was said that if a show airs at this time, typically between 8 and 11pm, it’s destined for cancellation. Among many others, it was the fate that met Knight Rider, The A-Team, Firefly, and The Flintstones. It happened […]
