Will Reading Become Old Hat?

The spoken word is what separates us from being mere animals. We began developing it nearly a hundred thousand years ago, and in terms of survival, it can be credited as the single biggest reason we’ve lasted so long and been so successful. As technology has begun to take an increasingly important part in our […]

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Do Chatbots Really Live Up To All The Talk?

Typical of our irrational human minds, we believe robots are going to take over the world before they can even walk. We also think chatbots are going to replace websites, apps, and everything in between before they can even hold a conversation. That’s not to say it won’t happen. The stats certainly make it look […]

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How Your Business Can Join the Voice Revolution

It’s hard to imagine a time when we’ll talk to objects and devices and be offended if they don’t reply. But with Google estimating that half of all searches will happen by voice by 2020, and Gartner predicting that thirty percent of all online browsing will take place without a screen by the same year, […]

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Upgrade From Multi-Channel to Omni-Channel Marketing

Not too long ago, companies were limited to just one or two ways through which they could reach their customers. Today, they’re spoilt for choice, and the problem is not getting in front of more eyeballs, but doing so in a consistent and seamless way. Whether its business cards, webinars, storefronts, social media accounts, or […]

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New Year’s Resolution: Find & Read Better Content in 2019

The greatest thing the internet has given us is the ability to access information. But when it comes to reading for pleasure, the limited and poor language it comes in, the amount of pop-ups and video ads it’s enveloped by, and now whether or not it’s real or fake, means a lot of it is still far […]

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What Causes The Desire to Keep on Reading?

You know the feeling: one minute you’re on the bus casually scrolling Twitter, and the next you’re engrossed in an article and tearing up about the extinction of porpoises or reliving a deadly fire tornado. You seem to step outside of time, forgetting that you’re a person on a bus that has a job and […]

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Why Do Most Digital Nomads Fail to Make it Work?

It’s and warm and sunny or cold and blustery November afternoon, depending on where you are in the world. Inside a private group on Facebook, one of the few places this disparate group can connect, digital nomads comment and debate about the struggles of the lifestyle and, in particular, why so many fail to make the […]

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WE’RE HIRING: Remote Freelance Writer, & What A Proper Writing Gig Looks Like


We’re hiring! We’re seeking a great freelance copywriter with a good understanding of how search engines work, works remotely and unsupervised. Our pay rates are in the top 10% of the market, our working environment and ethics are second to none. We don’t do rush jobs, everything is meticulously planned and executed. We pay invoices […]

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Why You Can’t Get Enough of Netflix

This week, I came pretty damn close to binge-watching an entire series on Netflix in one sitting. Maniac, since you asked. This is quite terrifying as there’s only one way I can see it going. And with Netflix being projected to spend over £10 billion on new content just this year, there’s a slim chance I’m going to […]

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The Cognitive Biases That Feed The Social Media Machine

When were you happiest in the past month and why? If it involves doing something altruistic, then that says a lot about the type of person you are. If not, then it’s not too late but you likely need to hear what I’m about to say sooner rather than later. If you haven’t already clicked […]

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How to Make The Right Choice Every Single Time

In the digital age, you can do anything and be anyone you want to be. The world is your oyster, it’s at your feet, at your fingertips, in your pocket, and sitting right there for the taking. If only you were able to make a damn decision and take it. You would think having ultimate […]

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How Social Media is Sucking the Life Out of Your Social Life

Facebook states as its “mission” on its own Facebook page to “Give people the power to build community and bring the world closer together.” Weird, when everything about it is geared toward getting people to spend more time alone staring at screens. How Facebook and other social media sites manage to get away with such rhetoric […]

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Why You’re Doing Leisure All Wrong

We’re masters of work but are clueless when it comes to leisure. We’re so bad at it we look to agencies to make us packaged trips and itineraries for our holidays, the whims and wicked motives of media networks for ways to spend our evenings, and social media — which is itself driven by empty […]

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How to compete in an AI-driven world

To prepare for the Fourth Industrial Revolution, in its The Future of Jobs report, The World Economic Forum laid out the skills that will be most desired by employers in 2020. Master just a few of them, and you’re almost guaranteed to survive and thrive through the AI apocalypse. The thing is, though, over a […]

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Online trust is a multi-faceted thing

Trust, or the lack thereof it, makes and breaks more deals and relationships than anything else. If it could be bottled up and sold, it would instantly become more desirable than diamonds, Facebook Likes, and every iPhone ever to come put together. This is because, rather than being a concrete attribute you can develop like […]

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Why Your Stressful Job Is Much Better Than You Think

You think it’s just a rough patch and things will get better. That your boss will suddenly realise how much of a hardass they are or once you get a promotion your days will be stress and problem-free. But you can’t get away from stress. It’ll always be there and you’ll always have to deal with […]

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How We Produce Consistent Content

Can you imagine if people spoke to you in real life in the same manner and style they write web articles or emails?  Near the start of a conversation, someone would suddenly come out with, “Without further ado, let’s dive into our roundup of the top ten marketing tips of 2018”. Or just appear out of […]

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Why it’s Time to Go Freelance

The reasons to go freelance are indisputable. It’s technologically possible, much better for your health and bank balance, not to mention it makes a hell of a lot more sense than working like crazy until you’re too old and sad to kick back and enjoy life. But laying out the facts and rationale for freelancing […]

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