Name five of the world’s biggest brands and I’ll tell you something they all have in common: they’re media powerhouses. But there’s something more intriguing they share, or more like don’t share. Few of them, if any, are media or entertainment companies. The fact is, as long as what’s being pumped out is high-quality and […]
Read More… from Why Your Agency Needs to Go From Marketing to Publishing
Before a new medicine is available for public use, it’s tested to make sure it’s safe through a three-stage clinical trial process. New technologies hit the mainstream with no such testing; the public are the guinea pigs and any potential risks or side-effects only make themselves apparent once the damage has already begun. For social media, […]
Read More… from How to Live the Digital Life Without Detoxing
From films and games to books and plays, people can’t get enough of stories. But as a trip to your local cinema will clearly demonstrate, not all of them are created equal. So what is it that makes some cause us to lose all track of time and others glaze over and scroll Twitter? This […]
Read More… from 5 Common Archetypes in The Age of Digital Storytelling
The way we consume stories is radically changing. Today we’re less inclined to spend weeks or months engaged in epic novels like Moby Dick and are much more likely to binge-watch Game of Thrones, dip in and out of Call of Duty, and follow Twitter threads on Storify. This observation would make any diehard storyteller […]
Read More… from The essentials of effective storytelling in the digital age
We know self-driving technology is transforming transportation in terms of safety and efficiency. But when everyone in a car becomes a passenger and the thing is driving itself, how exactly will this change the commuting experience, and what will that mean for businesses? The extent to which the autonomous vehicle market is going to explode […]
Read More… from Self-driving Cars As The Next Big Marketing Channel For Your business
They say that the best marketers narrow the gap between them and their audience so there’s as little space between them as possible. And that the very best make sure there’s no room left, so that they’re completely in line with everything about them, from their proudest values to their most embarrassing flaws. There’s no massive […]
Read More… from How to Make User Personas and Fully Align With Your Audience
As if the end of the alphabet signified a turning point in evolution, Generation Z is transcending the Darwinian model and taking things into their own hands. That’s not to say they’re in control, though. The little glowing devices that are glued to their palms are now running the show. Throughout most of history, humans […]
Read More… from 5 Things You Need to Know To Understand Gen Z
The majority of Gen Z’s interactions with friends occur through, or at least from behind, the screen. But they still, whether out of habit or formality, go to the effort of dragging their bodies around to meet up with each other. The advent of live group video chat, however, promises to make this inconvenience a […]
Read More… from The Rise of Group Video Chat and Truly ‘Social’ Media
How do I break through all the noise? What’s the latest strategy, method, tool or trick that will make my content stand out from the competition? These are the questions every digital business is desperately trying to find answers to today. But as anyone who works in content marketing knows, it’s never that simple. There […]
Read More… from 3 Trends That Will Define Content Marketing in 2018
On 25th May 2018, GDPR will come into force. As both providers and users of digital services, its compliance is not just an act of legal obligation, but one of social responsibility, user protection, and preemptive action against what may be to come. The problem is, with so much misinformation and misunderstanding surrounding the new […]
Read More… from A Quick Guide to GDPR for Busy Digital Professionals
It seems obvious that no matter how much traffic you drive to your website, it means nothing if it doesn’t convert into sales. Yet, strangely enough, most companies place most — if not all — their marketing efforts solely on the initial phase of the buyer’s journey. Ploughing all their resources into advertising and spending […]
Read More… from 3 Counterintuitive Ways To Boost Your Conversion Rate
As a business, wherever people are spending their time and attention is where you want to be. For a long time, this was the inbox. People would leave their email client open in their browser all day and check it religiously every hour, if not every minute. Then it was social media. Some people would, […]
Read More… from Facebook Messenger Marketing: The Death of Email?
A few decades ago, freelancing was somewhat of a rare and ballsy profession reserved for well-established designers or writers that had a handful of loyal clients on retainer. Or the bold and whole-hearted who didn’t mind taking out classified ads and cold-calling prospects to land their next gig. Fast forward to 2017, and nearly a third […]
Read More… from Why Freelancers Will Soon Be The Majority of The Workforce
Mindfulness has taken a bit of bashing recently. New studies are reporting its dubious effects and the media is having a field day because of it. In typical Western style, mindfulness is becoming just another thing to shun and complain about. I hope the irony isn’t lost here. But I’ve got a funny feeling it […]
Read More… from Why You Need a Mindfulness Program In Your Workplace
Up until this year, pretty much all Google had to say about writing high-quality content was what not to do. Panda told us to avoid keyword stuffing, plagiarism, and duplicate content. Basically anything anyone who’s bothered about quality would already be doing. Hummingbird pushed this further, cracking down on ‘low-quality’ content and adjusting the algorithm […]
Read More… from What Google Actually Means by High-Quality Content
Ecommerce has always had one major drawback. Whatever it is you’re buying, whether it be clothes, furniture, or a piece of art, you never really get an idea of what it will actually look until it’s physically on or in front of you. And so, many shoppers stay teetering on the fence, wondering whether a […]
Read More… from Why Augmented Reality is The Future of Ecommerce
Today, there’s a podcast for everything. There’s one where a guy talks about how much he likes Jeeps. There’s several about the thrilling sport of Curling. There used to be one where a grown man holds a conversation with his cat for an hour. And, of course, there’s even one in which podcasters complain about […]
Read More… from Is Podcasting Your Business’s Next Marketing Channel?
The way we interact with technology is becoming increasingly verbal. Many of us send voice messages to family and friends instead of texting, leave voicemails with businesses instead of emailing, and have conversations with digital assistants instead of manually searching. It’s our primary and preferred mode of communication. And now speech recognition technology is reaching a […]
Read More… from Now is The Time to Start Optimising For Voice Search
It has all the makings of a revolution: It began with a clandestine group of scientists releasing an anonymous document under the mysterious name, ‘Satoshi Nakamoto’. It works in a way that’s understood by very few people. Its technology has the potential to shift the power from big corporations into the hands of the people. […]
Read More… from Why Every Digital Business Needs To Know About Blockchain
Once upon a time, we drove in our masses into congested town centres or for miles to shopping malls to stroll around the shops and check out the sales. Then online shopping was invented. So we started doing our shopping at the computer, spending evenings comparing prices on Google, browsing online marketplaces, and making purchases […]
Read More… from How Inbox Payments Will Transform How You Do Business
