Well, let’s find out. Take a paragraph on our home page.
A. “We are a London-based digital agency specialising in WordPress and client-first innovation in private healthcare marketing.”
and ask (our bespoke trained) GPT to make it fit “us” better and you get this
B. “We are a remote-first digital agency with roots in London and Leeds, specialising in WordPress and pioneering client-first innovation in private healthcare marketing.”
Nah. It’s still correct but, honestly, will potential clients care if we are remote first? Is the model wrong, or do we need to coach it better with some prompt engineering. Attempt 2…
C. “We’re a long-established digital agency, trusted by private healthcare brands to deliver WordPress excellence and results-driven innovation.”
Hmmm, better start, but “results-driven innovation” sounds very ethereal and corporate speak. Try again …
D. “We help private healthcare brands stand out online with smart, scalable WordPress solutions—backed by decades of experience and a forward-thinking approach using AI.
Ooh, now that is bit better, clearer, covers our history and mentions AI. Nice, but is it nice enough? Let’s go again.
E. “We help private healthcare providers stand out online with smart, scalable WordPress solutions—backed by decades of experience and innovation in AI.”
I’m not sure if it’s measurably better, but it feels an improvement. But how many different versions can subtle prompt engineering create? I think you know what comes next …
F. “We help private healthcare providers thrive online with smart WordPress solutions—bringing decades of digital expertise and practical AI where it actually helps.”
Don’t like “practical”
G. “From patient booking to site performance, we craft WordPress solutions that help private healthcare providers grow—fuelled by experience and a healthy dose of AI.”
Don’t like “solutions” nor the focus on playbooking that “patient booking” and site performance infers. Clients are unique in their challenges.
H. “We partner with private healthcare organisations to deliver elegant, scalable WordPress platforms—blending proven strategy with just the right amount of AI.”
Partner? Elegant? Not sure that resonates well.
I. “For private healthcare providers tired of clunky websites, we deliver fast, flexible WordPress platforms—with experience, insight, and a touch of AI magic.”
A bit negative. All true, and often what drives clients into our arms … but.
J. “Helping healthcare providers stand out online with WordPress solutions that don’t just look good—they work brilliantly, with AI baked in where it counts.”
No. You don’t “bake” AI into anything, it underpins.
K. “We build fast, future-ready WordPress sites for private healthcare providers—combining 20+ years of digital know-how with smart automation and AI.”
Bit plain Jane. But it is anatomically correct.
L. “Private healthcare deserves better websites. We deliver WordPress that’s robust, scalable, and built to last—with a clever AI toolkit in the background.”
Possibly slightly condescending.
M. “From complex integrations to lightning-fast hosting, we help private healthcare teams do more with WordPress—using AI only when it genuinely adds value.”
Hmmm … getting a bit worded out by now.
N. “WordPress without the headache—for private healthcare providers who need a site that just works, backed by a team who gets tech, AI and your patients.”
Another variation for the sake of it?
O. “We take the hassle out of WordPress for private healthcare providers—combining sharp digital thinking, decades of experience, and ethical AI expertise.”
I think our model has run out of ideas. Best stop now before it starts hallucinating.
Which single one is best? Or more to the point, which bits of each work for you? The initial improvements to E. were really rather good. Tidy it manually, add back in the London reference and we have this …
P. ”We are a London-based digital agency helping private healthcare companies lead the sector through decades of experience and smart, ethical AI innovation.”
And I think we might have a winner. Print it!
So, can you over AI something? Absolutely, if you spent 30 mins on each paragraph of text it would take forever. But what can you learn? Well, a good bespoke model gives you a massive advantage… we had this almost nailed in a few mins. And, also, you still (for now) need human sub-editors to check and finalise content.
But, if you’re a content writer and you’re not doing the bulk of the heavy lifting using AI then you might be screwed.
