Open “Make things open: it makes things better. We should share what we’re doing whenever we can. With colleagues,... [more]
Needs “Start with needs. Use data to identify real user needs and design around those.” – GOV.UK [...]
It’s frequently said “…he who controls the software controls the world” and this, I believe strongly, applies to marketing.... [more]
Make your application predictable “Use industry standard user interface conventions wherever possible. For example, users should be able to... [more]
01
May
We’ve been using Zendesk now for nearly 6 months, and I have to say, it not just us who... [more]
Load Time “Every millisecond counts.” – Google “Your website / app should feels fast and responsive. Focus on primary... [more]
by Martin Dower [marker ]Reading time is 10 minutes[/marker] The old world marketing approach is well and truly dead;... [more]
Keep It Simple, stupid “With great power comes great responsibility – very often people have no choice but to... [more]
25
Apr
By Martin Dower I was recently sat in a client meeting with an agency and it became clear they... [more]
In the first UK Path-to-Purchase study, it was found that UK mobile searchers are committed to the research process... [more]
Joy “The first requirement for an exemplary user experience is to meet the exact needs of the customer, without... [more]
It’s been a quite a journey watching WordPress mature over the last few years and we’ve written quite a... [more]
By Martin Dower [marker ]Reading time is circa 7 minutes[/marker] The world of digital design has changed hugely over... [more]
Iteration “Iterate. Then iterate again. The best way to build effective services is to start small and iterate wildly.”... [more]
We’re all guilty of using crummy words in documents, for us it usually consists of business/industry speak. It’s lazy... [more]
We publish around 150 articles a year and we think it’s a great way to find out more about... [more]
Hardware “Design for one hand whenever possible. Take advantage of hardware buttons (start, back, and search). Gestures available: tap,... [more]
The world’s already gone mobile, we all know that and at the same time many folks are struggling to... [more]
Nearly all media interaction are now carried out on screen-based devices. Google produced a nice study that shows many... [more]
Grouping “Group related objects near each other.” – Whitney Hess [...]