02
May
Google and Meta have been chasing down the Prince of Something New, TikTok, since the arrival of 15 second... [more]
All posts in Our Thinking
The mainstay of free web-reporting for almost two decades, Google’s Analytics is one of those “of course we use... [more]
Ignore Artificial General Intelligence, the future is artificial super-intelligence (ASI). Apparently. TL;DR: By all means, ignore AI until it... [more]
Exposed! How Some YouTubers Use Clickbait to Cash In and Crush Credibility Welcome to the sensational world of YouTube/TikTok... [more]
Switching digital agencies can feel like leaping from a cliff into the unknown—and not just any unknown, but one... [more]
12
Apr
The launch of ChatGPT in late 2022 marked a pivotal point in our company’s life. If you think back... [more]
We spent a year playing (lets just call it R & D) with AI. And then, in late 2023,... [more]
TikTok turning into the new QVC channel is like watching your grandma suddenly decide she’s a skateboard enthusiast—it’s unexpected... [more]
In the ever-evolving digital bazaar, a significant shift is unfolding right before our pixelated eyes—a transition from the reign... [more]
We make extensive use of AI and in the last 18 months or so that means OpenAI’s ChatGPT. We... [more]
The digital marketing landscape is akin to a wild, unpredictable jungle, and in this environment, trained GPTs (Generative Pre-trained... [more]
Ah, TikTok, the dazzling, dizzying digital darling of our age. A place where you can watch a pomeranian trying... [more]
The future of work in an era where artificial intelligence (AI) plays a central role is a topic of... [more]
Technological development is a funny old thing. Pretty amazing new stuff (PANS) are initially created often out of a... [more]
In today’s world, if you’re lucky enough to achieve even basic financial security in your 60s then you’ve probably... [more]
But is it suitable for everyone? Or is this another case of the wealthy monopolising government tax credit? I... [more]
The rise of the smart device in your pocket was driven by a need for efficiency and a disconnect... [more]
Based loosely around modern warfare: “Combined Arms Warfare”, Combined Channel Marketing (CCM) encompasses a number of core beliefs and... [more]
Carbon negative since 2020, carbon neutral for over a decade. Connected is carbon negative; we sequester more carbon than... [more]
Of course, the wider society can live without AI, until such time as AI becomes genuinely useful to average... [more]
