12AprWhat WE use AI for? Categories: Brave New World, C22.ai, Future, News, Our Thinking, The launch of ChatGPT in late 2022 marked a pivotal point in our company’s life. If you think back... [more]
11AprHow should we make money from AI? Categories: Brave New World, C22.ai, Future, News, Our Thinking, We spent a year playing (lets just call it R & D) with AI. And then, in late 2023,... [more]
10AprShort-form social video embraces social commerce Categories: C22.ai, News, Our Thinking, TikTok turning into the new QVC channel is like watching your grandma suddenly decide she’s a skateboard enthusiast—it’s unexpected... [more]
10AprFrom Hashtags to Handshakes: Navigating the Shift from Influencer to Creator Marketing Categories: C22.ai, News, Our Thinking, In the ever-evolving digital bazaar, a significant shift is unfolding right before our pixelated eyes—a transition from the reign... [more]
09AprGetting AI to critique previous AI work? Categories: Brave New World, C22.ai, News, Our Thinking, We make extensive use of AI and in the last 18 months or so that means OpenAI’s ChatGPT. We... [more]
09AprThe role of custom-trained GPTs in digital marketing Categories: Brave New World, C22.ai, Future, News, Our Thinking, The digital marketing landscape is akin to a wild, unpredictable jungle, and in this environment, trained GPTs (Generative Pre-trained... [more]
08AprTikTok : The perfect medium for clickbait and dogwhistle marketing. Categories: Brave New World, C22.ai, Culture, News, Our Thinking, Ah, TikTok, the dazzling, dizzying digital darling of our age. A place where you can watch a pomeranian trying... [more]
04AprThe future of work now AI is here Categories: Brave New World, C22.ai, Culture, Future, News, Our Thinking, The future of work in an era where artificial intelligence (AI) plays a central role is a topic of... [more]
25MarUnintended Consequences: Being careful what you wish for Categories: Brave New World, Future, News, Our Thinking, Technological development is a funny old thing. Pretty amazing new stuff (PANS) are initially created often out of a... [more]
26FebTime is the currency of life, not money Categories: Culture, News, Our Thinking, In today’s world, if you’re lucky enough to achieve even basic financial security in your 60s then you’ve probably... [more]
20FebBuying into wind and solar farms cuts carbon emissions Categories: Brave New World, Future, News, Our Thinking, But is it suitable for everyone? Or is this another case of the wealthy monopolising government tax credit? I... [more]
29JanRemember when Smartphones saved time Categories: News, Our Thinking, The rise of the smart device in your pocket was driven by a need for efficiency and a disconnect... [more]
20JanCombined Channels Marketing: Our rules Categories: News, Our Thinking, Based loosely around modern warfare: “Combined Arms Warfare”, Combined Channel Marketing (CCM) encompasses a number of core beliefs and... [more]
04JanEnvironmental Policy (updated for 2024) Categories: Brave New World, Culture, Future, News, Our Thinking, Carbon negative since 2020, carbon neutral for over a decade. Connected is carbon negative; we sequester more carbon than... [more]
20DecCan society afford A.I.? Categories: Brave New World, Future, News, Our Thinking, Of course, the wider society can live without AI, until such time as AI becomes genuinely useful to average... [more]
17NovRatecard & Billing Categories: News, Our Thinking, WordPress, WordPress Support, We are the first and only national WordPress agency to openly publish our rate card? Updated Pricing for Jan... [more]
18AugIs TikTok worth the effort? Categories: Brave New World, News, Our Thinking, The popular Chinese app was created in 2016, growing in its hone market until splashing down in the mainstream... [more]
08JunThe Emergence of the Augmented Workplace Categories: Brave New World, C22.ai, Future, News, Our Thinking, The modern workplace is undergoing a significant transformation as augmented reality (AR) and other cutting-edge technologies continue to make... [more]
08JunRise of the Augmented Workplace Categories: Brave New World, Future, News, Our Thinking, Augmentation in the workplace not new, we’ve been enhancing the workplace since before the industrial age with improvements in... [more]
31MayBicycles of the mind Categories: Brave New World, C22.ai, Future, Our Thinking, Since the explosion of the personal computer in the 1980s, the PC has evolved from being a business tool... [more]