With today’s fleeting preferences and rapidly changing markets, it’s difficult to how to know which idea you should invest... [more]
All posts in a/b testing
Widely used since the 18th Century, AB testing is now one of the primary sources of web-site improvement but... [more]
Back in 2005 Google acquired a great little analytics company, Urchin and shortly afterwards shook up the web analysis... [more]
27
Jan
Testing the efficacy of web-forms and landing pages is so ingrained in what we do that frequently we overlook... [more]
Testing small changes can make a huge difference to performance, it’s an approach which rant on about to our... [more]
Probably the most frequent question we are asked is “how can I make my call-to-action web form convert better?”.... [more]
Since the web came of age in the early noughties really bright-spark and innovative companies such as Amazon, Google,... [more]
I recently began my seventh year at Connected. In that time I’ve worked on more projects I can remember,... [more]
£200 million button Most web marketers know the story of how Amazon changed their check-out process; the wording on... [more]
PRODUCT DISCONTINUED, superceded by VNX VITES 3.0 was alpha released on the 1st of October 2010, it’s a ground-up... [more]
Less really is more Attention span online is really short Keep it simple stupid One fact beats a thousand... [more]
We’ve just finished our financial year and, feck me, it’s been a busy old year. I’ll do a fuller... [more]
Most organisations, especially marketing-driven ones, are not familiar with one of the greatest web weapons available, namely continual testing.... [more]
05
Aug
“Above the fold” shouts one of the new breed of “conversion experts”. I’m sure you’ve heard the echoes across... [more]
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for... [more]
This post takes me back to my favourite subject of statistics We’ve all heard the “lies, damn lies and... [more]
How many times have I seen posts titled along these lines in the last few months? Too bloody many!... [more]
For years, the best and brightest have hammered on about “key content and CTA must be above the fold”.... [more]
One of the best kept secrets of web success, A/B testing, is ever so slowly sneaking out of the... [more]
A/B split testing is the scientific way to see if a change is helping or hurting your site. Or... [more]
