19AprA/B split testing for you and me Categories: News, Tags: a/b testing, conversion ladder, hippo, kaizen, trial & error economics, A/B split testing is the scientific way to see if a change is helping or hurting your site. Or... [more]
06NovWeb Kaizen Categories: News, Tags: a/b testing, business intelligence, hippo, kaizen, performance, personalised content, personas, reporting, trial & error economics, The art of improvement is simple; make a change and then test it. If it's better then use the... [more]
