The greatest thing the internet has given us is the ability to access information. But when it comes to reading... [more]
All posts in personalised content
This week, I came pretty damn close to binge-watching an entire series on Netflix in one sitting. Maniac, since... [more]
Can you imagine if people spoke to you in real life in the same manner and style they write... [more]
Name five of the world’s biggest brands and I’ll tell you something they all have in common: they’re media... [more]
From films and games to books and plays, people can’t get enough of stories. But as a trip to... [more]
We know self-driving technology is transforming transportation in terms of safety and efficiency. But when everyone in a car... [more]
They say that the best marketers narrow the gap between them and their audience so there’s as little space... [more]
Ask any traditional marketer about her potential marketplace and she’ll bark on about demographics, age, gender and various other... [more]
For some years innovative organisations and software houses have been striving to produce a neater, more contextualised web experience... [more]
We laugh now but in the mid 90’s, there was this crazy notion that if you put up a... [more]
Due for restricted launch at the end of Summer, VITES 3.0 brings a whole new set of features for... [more]
Early adopters of visitor journey management have very successfully applied it in a commercial context where organisations have a... [more]
08
Nov
What is wrong with the "Flat Web Society"? Lots really. Everyone gets the same experience and that just doesn't... [more]
The "one-size fits all" web is a compromise, a general-purpose attempt to deal with all the potential combinations of... [more]
06
Nov
The art of improvement is simple; make a change and then test it. If it's better then use the... [more]
Connected specialise in the turnkey build, delivery and management of market-leading web-sites to organisations in the £5m -> £500m... [more]
We are all different. No two groups of people have the same aims, thinking, attention span, decision process, fears... [more]
One of the most frequent areas of attention for Internet marketers is the place that a visitor arrives at... [more]
The flat web world of "one-size fits all" is starting to look dated. Every visitor to a site has... [more]
