Some of the really clever stuff we do here is quite difficult to explain, and technologically, even more difficult. We are _not_ web designers.
Sometimes whilst down the pub, I get asked what I do. Depending who I’m talking to and in what context, it’s sometimes easier – and a bit of fun – to use a pseudonym.
So… Hi, I’m Andy and I design sports biscuits. Generally, people love it, “really?!!”, I’ve even been asked “can you design one with me on please?”