Attention

“Manage to focus users’ attention. Focusing users’ attention to specific areas of the site with a moderate use of visual elements can help your visitors to get from point A to point B without thinking of how it actually is supposed to be done. The less question marks visitors have, the better sense of orientation they have and the more trust they can develop towards the company the site represents.” – Vitaly Friedman

Background: Intended initially as an internal, step-by-step, programme to help technicians understand design principles we’re publishing this A-Z over the next few months and plan to keep it updated and fresh. We’d love comments.